The Brief

Event Name: Legacy x

Event Details: Legacy x is a one-day event for entrepreneurs, small business owners, and professionals looking to grow their business. The event features expert speakers, workshops, and networking opportunities to help attendees gain valuable insights and strategies to succeed.

Target Audience: Entrepreneurs, small business owners, start-up owners and professionals looking for advice and guidance on growing their business.

Design Style: The flyer should be professional, clean, and modern. It should convey a sense of authority and expertise, while also being approachable. The colour palette should be sophisticated, using colours such as blue, grey, or black, and the design should incorporate simple, clean lines.

Content: The flyer should include the following information:

• Event Name: The Business Advice Summit
• Date: [insert date]
• Time: [insert time]
• Location: [insert location]
• Ticket Prices: [a link to purchase tickets]

Overall, the flyer should represent the event’s mission of providing valuable advice and insights to help businesses succeed. It should be sophisticated and professional, while also being approachable and engaging. The design should be clear and easy to read, with a focus on the key information that attendees need to know.

Concept Development

During early conceptualisation I drew inspiration from a college prospectus type of design, (seen in the blue and green design to the left). After adding further information, it became clear that the title wasn’t clear enough and the copy text took up too much space. Thus starting a new design direction, with a more modern and bold style in mind.

The main font used is Century Gothic Pro, which brings a bold futuristic, yet rounded and approachable visual to the flyer.