Clothing Brand Design

AKXON was an experimental clothing brand, created to promote a positive mindset and lifestyle.

The brand was created around the imagery of a rocket, propelling forward, something that people can look up to, that is always reaching new levels. The word AKXON meaning, to take action, and take control of their direction in life.

This comes after seeing so many other brands using catchphrases that young people would wear, that promoted a way of living that would instil negatives mindsets. This comes after seeing so many other brands using catchphrases that young people would wear, that promoted a way of living that would instil and solidify negatives mindsets.