Logo Design

A brand new donut and coffee cafe, were in need of a new, fun, young and modern logo that could be used in many places for uniforms, marketing materials and t-shirts.

The concept is inspired by skate lifestyle brands such as supreme and Odd Future, which have succeeded in capturing the care free yet cool and free spirited persona, that these brands push.

INSPIRATION SOURCES

• Odd Future
• Supreme
• The Simpsons – Lard Lad Donut
• Modern Line Design

The resulting design, pulling from multiple sources of inspiration, becomes a modern take on a logo for a youthful & vibrant Coffee & Donut Shop.